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From Well-Done to Medium-Rare: Evolution of FX’s Breakout Restaurant Drama ‘The Bear’
Discover the secret ingredients behind FX's 'The Bear' with a deep dive into its origins, and the authentic world of a hit kitchen drama.
Sakshi Thakkar
8 min read


Rediscovering Riverdale: The Archies Journey From Comic to Screen
The Archies with a twist in Zoya Akhtar's Netflix adaptation! Dive into the iconic comic's journey from page to screen.
Khushi Mundhwa
15 min read


Gen-Z, Kho Gaye Hum Kahan?
Explore the world of Gen-Z, social media and the complexities of friendship and relationships in the coming-of-age film Kho Gaye Hum Kahan
Khushi Mundhwa
16 min read

Indian Parallel Cinema Through the Decades
Let's take a look at some of the most iconic parallel films to understand how they correspond with the changing trends in society.
Arya Kastwar
11 min read


Villain or Simply Human? Analysing the Villain Arc of Characters
Let's take a look at the moral descending of characters in an attempt to deduce whether or not their actions are justified.
Arya Kastwar
10 min read

Exploring the Golden Ratio in Film and Photography
Let's understand how a simple ratio can entirely change one's perspective of film and photography and the impact they hold.
Arya Kastwar
7 min read


Life Through the Eyes of Makoto Shinkai
Let's look at the world through the eyes of Makoto Shinkai and take the time to understand love and appreciate the little things.
Arya Kastwar
10 min read

Experimental Ad Filmmaking: Pushing The Boundaries of Normalcy
Learn how to make your ads stand out and be noticed as we explore the works of the top commercial film directors of the genre.
Hetvi Kamdar
9 min read


Shifting the Narrative: Understanding the (Fe)Male Gaze in Indian Cinema
A deep dive into the implications of the male gaze in Bollywood, and how the
OTT platforms are slowly subverting it.
Hetvi Kamdar
7 min read


Advertising Lessons from Piyush Pandey - India's Very Own Ad Man
Emotion-driven storytelling, the power of music, and consumer oriented advertising - we explore it all through the eyes of Piyush Pandey
Hetvi Kamdar
8 min read

The Absurd Realities of Charlie Kaufman’s Universe
A psychological breakdown of Kaufman's films as well as a guide to his screenwriting tips
Hetvi Kamdar
9 min read

Movie Review: Drive My Car
Rhyusake Hamaguchi's enigmatic spin on Murakami's literary tale
Hetvi Kamdar
3 min read

The Academy Awards: Beyond the Glitz and Glamour
An exploration of how, and why the Oscars symbolise the benchmark of talent and excellence in the film industry.
Hetvi Kamdar
9 min read


Marketing to Millennials & Gen Z: A Strategic Guide
A comprehensive guide to understanding the psyche of millennials and gen z consumers
Hetvi Kamdar
10 min read

Best International Women's Day Ad Campaigns
Here are some of the best Women's Day Ad Campaigns that have revolutionised the world of advertising through their impact.
Shweta Singh
7 min read


Into Denis Villeneuve’s Filmverse
Decoding the French- Canadian Auteur's directorial style.
Manya Kumar
6 min read


The Universe of Alfred Hitchcock: From Silent, To Sound, To Colour
A Deep Dive into the Hitchcockian Cinema: His Filmmaking, Visual Storytelling and the Art of Manipulation
Hetvi Kamdar
8 min read


The World of Raghu Rai: His Photography & Life
Exploring Raghu Rai’s craft: his techniques, iconic works, and some stories to help you look at photography from a unique perspective.
Shweta Singh
8 min read

What Makes Amul Visually Appealing and Memorable
A deep dive into Amul's visual marketing strategy
Manya Kumar
7 min read


How to Make Movies Like Edgar Wright
A look into the filmmaking techniques of Edgar Wright, the genius behind hits like Baby Driver & cult-favourites like Shaun of The Dead.
Shweta Singh
7 min read
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