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Radio Advertising: From Medium To Mind
Is the Radio simply a means of communication, or can it open up a wider avenue for the world of advertising?

Hetvi Kamdar
6 min read


Experimental Ad Filmmaking: Pushing The Boundaries of Normalcy
Learn how to make your ads stand out and be noticed as we explore the works of the top commercial film directors of the genre.

Hetvi Kamdar
9 min read


Shifting the Narrative: Understanding the (Fe)Male Gaze in Indian Cinema
A deep dive into the implications of the male gaze in Bollywood, and how the
OTT platforms are slowly subverting it.

Hetvi Kamdar
7 min read


Advertising Lessons from Piyush Pandey - India's Very Own Ad Man
Emotion-driven storytelling, the power of music, and consumer oriented advertising - we explore it all through the eyes of Piyush Pandey

Hetvi Kamdar
8 min read


The Absurd Realities of Charlie Kaufman’s Universe
A psychological breakdown of Kaufman's films as well as a guide to his screenwriting tips

Hetvi Kamdar
9 min read


Movie Review: Drive My Car
Rhyusake Hamaguchi's enigmatic spin on Murakami's literary tale

Hetvi Kamdar
3 min read


The Academy Awards: Beyond the Glitz and Glamour
An exploration of how, and why the Oscars symbolise the benchmark of talent and excellence in the film industry.

Hetvi Kamdar
9 min read


Marketing to Millennials & Gen Z: A Strategic Guide
A comprehensive guide to understanding the psyche of millennials and gen z consumers

Hetvi Kamdar
10 min read


The Universe of Alfred Hitchcock: From Silent, To Sound, To Colour
A Deep Dive into the Hitchcockian Cinema: His Filmmaking, Visual Storytelling and the Art of Manipulation

Hetvi Kamdar
8 min read
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