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Marketing to Millennials & Gen Z: A Strategic Guide
A comprehensive guide to understanding the psyche of millennials and gen z consumers

Hetvi Kamdar
10 min read


What Makes Amul Visually Appealing and Memorable
A deep dive into Amul's visual marketing strategy
Manya Kumar
7 min read


Why Brand Storytelling Matters
Everyone loves a story; a story that gets us involved evokes emotions and inspires people. Stories connect us.
Dolly Darbar
6 min read
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