Cinepolis Mumbai Launch Campaign

Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India.

Brief

To create the launch campaign film for Cinepolis’ new multiplex at Mumbai's Seawoods Grand Central Mall with a fast-paced, quick video.

Execution

The approach was to do justice to the world-class experience that the multiplex provides through stunning visuals.


The video was filmed in a walkthrough style that gives the viewer a first person point-of-view , accompanied by smooth camera movements and tracking shots using stabilizing gear and drones. Much like a conventional product film, the strategy was to showcase the cutting-edge technology like IMAX, 4DX, Cinepolis Junior, Real ID and Dolby Atmos that the multiplex provided along with other facilities like kids play area, gourmet food and in-house cafe

Impact

The video introduced the new Cinepolis sparking curiosity for this never-seen-before experience in Mumbai. It set itself apart by adopting stunning visuals instead of elaborate descriptions of the amenities.