Cinepolis Mumbai Launch Campaign
Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India.
To create the launch campaign film for Cinepolis’ new multiplex at Mumbai's Seawoods Grand Central Mall with a fast-paced, quick video.
The approach was to do justice to the world-class experience that the multiplex provides through stunning visuals.
The video was filmed in a walkthrough style that gives the viewer a first person point-of-view , accompanied by smooth camera movements and tracking shots using stabilizing gear and drones. Much like a conventional product film, the strategy was to showcase the cutting-edge technology like IMAX, 4DX, Cinepolis Junior, Real ID and Dolby Atmos that the multiplex provided along with other facilities like kids play area, gourmet food and in-house cafe
The video introduced the new Cinepolis sparking curiosity for this never-seen-before experience in Mumbai. It set itself apart by adopting stunning visuals instead of elaborate descriptions of the amenities.