CoinDCX Rebranding Campaign
CoinDCX is India’s largest and safest cryptocurrency investment app which was previously CoinDCX Go.
Purpose Studios was approached by CoinDCX Go to create a video to rebrand itself as CoinDCX, through the reveal of its new name and logo.
To cater to the target audience by launching the rebranding of CoinDCX with a fresh and sleek logo reveal, reflecting their mission of a more simple and unified communication.
We visually showcased the brand’s shift from CoinDCX Go to CoinDCX with a seamless and minimalistic motion design. In a span of a mere 20 seconds, we effectively relayed the message to the audience.
Music was an integral part of the film and the upbeat rhythm and beatbox were used to keep the audience engaged.
We used simplistic design and a crisp color palette to make the video brief while also not indulging in any information overload.
We found a creative solution for CoinDCX’s business challenge of redefining its brand identity.
The easy-to-follow visual flow of the ad allowed CoinDCX’s 10 million+ app users to easily understand the modifications made in the app interface.