Noise X-Fit 2
HRX is a brand by the actor Hrithik Roshan along with Exceed Entertainment and Myntra. This launch introduces the new X-Fit 2 watch with Vaani Kapoor as a brand ambassador of HRX.
To create new-age snackable content for the launch of the new X-Fit 2 watch by HRX in collaboration with the brand Noise, starring Vaani Kapoor.
Having studied HRX and Noise’s target audience, we decided to approach the brief in a manner that would highly appeal to the Gen-Z demographic and be dynamic in its look and aesthetic sensibility.
Through our initiative, Purpose Bolt, we leveraged time and celebrity effort to create high impact content pieces.
Tailored for the consumption of the Gen-Z and millennial TG - each video is treated with dynamic cuts, catchy music and high-energy to create a global appeal and fit the digital ecosystem.
With the use of visual effects and experimental editing - the four content pieces set themselves apart from other product launches - with Vaani Kapoor at the forefront.
Groovy upbeat music complements the international look and feel of the videos - to create a fun and energetic environment and elevate the brand’s status as a brand for the masses.
The content pieces were appreciated and performed phenomenally in their stead - giving results that exceeded the brand’s expectations.
The videos collectively garnered over 70 lakhs worth of organic views across all digital platforms.
The pieces were reshared by Vaani Kapoor as well as Hrithik Roshan - on their personal accounts, and received tremendous love and support.
This helped in accelerating the product launch - and affirmed the brand’s position beyond simply sports apparel.