myntra go for it cs.jpg

Myntra 'Go For It' Campaign

Myntra is one of India’s leading e-commerce brands for all things fashion and lifestyle -  with a focus on increasing accessibility to the larger public.

Brief

To create snackable content around Myntra’s core campaign message - Go For It, which directly connects with their TG and creates an online buzz. 

Approach

Through our initiative, Purpose Bolt, we leveraged time and celebrity effort to create high impact content pieces. The snackable content also aligned with the message of embracing trendy, fresh and offbeat fashion choices -specifically through our Red Boot Challenge. 

Execution
  • From campaign announcements to quirky stylised lookbooks - the snackable content appealed largely to a young Gen-Z demographic - and encouraged them to participate in the challenge to show off their unique fashion. 

  • We focused on pre-production research so as to save time on the set - and effectively utilized the pockets of time in-between shoots to maximize the social media virality before the campaign launch. 

  • We created a total of thirteen content pieces for the brand - which ranged from campaign teasers, to relatable Rapid Fire Questions - keeping in mind the current social media trends. 

  • We chose specific music tracks that complement the personality of the trendsetters - Kiara Advani and Samantha Prabhu - and express their personality, while also maintaining a similarity in theme.

Impact
  • The campaign was widely appreciated, and garnered tons of support for its message. The social media content pieces were impactful - and resonated with the campaign deeply. 

  • The Red Boot Challenge became a social media trend - multiple influencers engaged with the trend to show off their own bold fashion choices - and this further elevated the brand’s philosophy. 

  • In totality - the pieces garnered over 7.8 million organic impressions on all digital platforms. 

  • The pieces were reshared by Samantha Prabhu and Kiara Advani on their respective social handles, and other celebrities such as Masaba also showed their love and appreciation for the same. 

  • The engagement and curiosity built before the main campaign launch helped in attracting more consumers for Myntra - and solidified its market positioning as the leading fashion brand.