House of Pataudi

‘House of Pataudi’ is a venture by Myntra and Exceed Entertainment in association with actor Saif Ali Khan to create ethnic wear that combines the sophistication and heritage of the Pataudi family.

Brief

Create content for the brand’s launch campaign.

Approach

We decided that the launch film, along with featuring Saif Ali Khan, would also provide a glimpse into the brand’s collections. After our research, we undertook elaborate discussion in the pre-production to ensure we had every detail planned out. This ensured that the shooting happened seamlessly and we were able to wrap it up in 10 minutes. We took multiple shots of Saif walking into the frame wearing the collection and while editing, chose the ones that went with our planned color palette.

Impact

The final lookbook-style video become the one with which the brand launched itself. The TVC for Jabong that we had shot alongside was broadcasted on channels like NDTV and Zoom. Pictures from the shoot were also put up on the brand’s official social media pages.