HRX-A/W Collection 2018

HRX is a brand by the actor Hrithik Roshan along with Exceed Entertainment and Myntra with the tagline “Keep Going” to inspire people to achieve their fitness goals

Brief

Purpose was called on to create the campaign for the Autumn/Winter 2018 collection of the brand.

Approach

To launch the new collection we created a video featuring the brand ambassador Hrithik Roshan at the gym. The video was meant to appeal to the target demographic of men in the younger age range so it was directed to be a power-packed campaign while also giving close attention to the product. The music was selected to build a hype for the new collection.

 

A separate video showcased various outfits in the collection, edited seamlessly into 28 seconds.

Execution

To launch the new collection we created a video featuring the brand ambassador Hrithik Roshan at the gym. The video was meant to appeal to the target demographic of men in the younger age range so it was directed to be a power-packed campaign while also giving close attention to the product. The music was selected to build a hype for the new collection.

 

A separate video showcased various outfits in the collection, edited seamlessly into 28 seconds.

Result

At the end, we could deliver 2 films with 1 hour of shooting time. Combined, they garnered over 50 lakh views on the digital space including Youtube, Facebook and Instagram.